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New Promotional Branding of Towels is More Affordable Thanks to Low Volume Weaving Runs
by Anonymous
April 7, 2004 -- East Lancashire Towel Company’s managing director, Peter Hobson, commented, “Many weavers need to produce a run of many thousands to achieve an acceptable price. Through our traditional method of manufacture and the ability to totally control every stage of design and production, we are now able to produce quality towels with woven logos, in a range of sizes, in a run of less than a thousand.”
Len Bladen of Brennard Textiles explained, “Following on from developing branded bar towels in low volumes to meet the demand from micro breweries, we realised there was a market need for towels in larger standard sizes. We can now meet this need with products that include sophisticated logos woven to a close match to most corporate colours.”
Early customers have included the BT Cardiff Devils ice hockey team, St Andrews golf course and Burnley Football Club. First Concept director, Richard Philip was delighted with the 400 towels provided for the Great Britain team to use at the Maccabi Games.
Achieving the best colour standards with weaving is much more difficult than printing, so Brennard Textiles provides full advice on the process as part of the service – tel. 0161 761 5656.
More Information: Len Bladen, Brennard Textiles Ltd, The Power House, Parker Street, Bury, Lancashire, BL9 0RJ, Tel. 0161 761 5656 E-mail: brennard@ainsmag.co.uk
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